The Confidential Leak that was Neither Confidential nor Leaked

1000s

Of Views, Likes and Comments within Hours of the “Leak”

100s

“Fast Following” by Heavy-Weight Social Media Influencers of the Leaked Information

1000s

Hits Worldwide in Major News Outlets Across Tech, Fashion and Lifestyle Outlets

The Challenge

The client, a global mobile device manufacturer, needed to make a big splash in a new market – wearable mobile technology.

The Bold Move

In a radical departure from traditional marketing campaign strategy, we ditched the “best practices” soft launch and instead opted for a backdoor “leak” approach using an up-and-coming social media influencer looking to build his credentials as a CE insider.

The Impact

The Game-Changer

While developing our list of social media influencers for a launch campaign, we uncovered an up-and-coming influencer that was all too willing to accept our offer of “leaked” information to further his reputation as a CE insider. Other ‘fast-follower’ aspiring influencers immediately picked up and further distributed the “leaked” materials, quickly capturing the attention of tech, fashion, and lifestyle news media outlets worldwide.

Tammy Sims Coan

VP, Demand & Growth Marketing

“The Bold team consistently produced high-quality, strategic results with intelligence and enthusiasm.”

Chief Designer

Global Mobile Device Manufacturer

“I never expected to be famous at this stage in my career, but you guys have reporters from around the world asking me about ‘visionary work’ on [this project]. I still don’t fully understand how you made this happen but thank you!”

Jon Maron

Head of Marketing & Product, Lexmark Ventures

“Bold’s efforts not only enhanced visibility but positioned Lexmark Ventures as a thought leader in startup incubation, new technology, and solving complex problems.”

Elena Petrova

CEO, Ad Astra, Inc.

“The Bold team helped us identify topics of interest to our target audiences and worked with our subject matter experts to create targeted content including thought leadership pieces, blog posts, social media content, and key media placements. They’ve been a great partner and collaborator.”