Supercharging Demand Generation

5x

Increase in prospect engagement with Aviatrix content

2.5x

MQLs

Increase in Marketing Qualified Leads (MQLs) year-over-year

3.5x

SQLs

Increase in Sales Qualified Leads (SQLs) year-over-year

The Challenge

Cloud networking and security software firm Aviatrix needed to fill its sales pipeline with qualified enterprise leads, and traditional solutions weren’t cutting it.

The Bold Move

We dove into what makes their target prospects tick, not with “gut-instincts” or anecdotal guesses, but data-driven analysis. We unearthed the real-life problems cloud engineers were sweating over, and created a roadmap that enabled Aviatrix to engage with their prospects in ways that built trust and confidence in their solutions.

The Impact

The Game-Changer

The unexpected twist that made all the difference: Our data-driven analysis uncovered the real challenges cloud networking engineers were facing, which wasn’t what the client thought, leading to more effective marketing and sales strategies and tactics.

Tammy Sims Coan

VP, Demand & Growth Marketing

“The Bold team consistently produced high-quality, strategic results with intelligence and enthusiasm.”

Chief Designer

Global Mobile Device Manufacturer

“I never expected to be famous at this stage in my career, but you guys have reporters from around the world asking me about ‘visionary work’ on [this project]. I still don’t fully understand how you made this happen but thank you!”

Jon Maron

Head of Marketing & Product, Lexmark Ventures

“Bold’s efforts not only enhanced visibility but positioned Lexmark Ventures as a thought leader in startup incubation, new technology, and solving complex problems.”

Elena Petrova

CEO, Ad Astra, Inc.

“The Bold team helped us identify topics of interest to our target audiences and worked with our subject matter experts to create targeted content including thought leadership pieces, blog posts, social media content, and key media placements. They’ve been a great partner and collaborator.”