Supercharging Demand Generation

5x

Increase in prospect engagement with Aviatrix content

2.5x

MQLs

Increase in Marketing Qualified Leads (MQLs) year-over-year

3.5x

SQLs

Increase in Sales Qualified Leads (SQLs) year-over-year

The Challenge

Cloud networking and security software firm Aviatrix faced a critical hurdle: their sales pipeline was starved for qualified enterprise leads, and conventional demand generation strategies were failing to deliver the necessary volume and quality. Playing it safe wasn’t an option.

The Bold Move

Instead of relying on assumed pain points or generic industry best practices, we dared to go deeper. We spearheaded an intensive, data-driven analysis to unearth the true, unaddressed challenges cloud engineers were grappling with. This wasn’t about making educated guesses; it was a bold pivot to insights proven by hard data, leading to a completely re-engineered engagement roadmap. We knew that genuine connection, built on addressing specific, verifiable problems, would forge unparalleled trust and confidence in Aviatrix’s solutions.

This unconventional, research-first approach defied the typical “spray and pray” lead generation model.

The Outsized Impact

Our daring strategy didn’t just move the needle; it broke it. Aviatrix experienced a:

5x increase in prospect engagement with their content, signaling a dramatic surge in interest and relevance.
2.5x increase in Marketing Qualified Leads (MQLs) year-over-year, flooding the pipeline with highly interested prospects.
3.5x increase in Sales Qualified Leads (SQLs) year-over-year, directly translating to a significantly expanded pool of sales-ready opportunities and a clear pathway to higher profits and increased market share. This demonstrated an immediate and tangible financial reward for the bold strategic shift.

The Strategic Insight

The true game-changer wasn’t just using data; it was the audacity to let data completely redefine the strategy. Our deep dive revealed that the client’s initial assumptions about their prospects’ primary concerns were fundamentally off. By daring to challenge internal perceptions with external realities, we empowered Aviatrix to craft a marketing and sales approach that resonated profoundly, yielding disproportionately large returns on their investment.

Mic Drop

“The Bold team consistently produced high-quality, strategic results with intelligence and enthusiasm.“
– Tammy Sims Coan, VP, Demand & Growth Marketing

Tammy Sims Coan

VP, Demand & Growth Marketing

“The Bold team consistently produced high-quality, strategic results with intelligence and enthusiasm.”

Chief Designer

Global Mobile Device Manufacturer

“I never expected to be famous at this stage in my career, but you guys have reporters from around the world asking me about ‘visionary work’ on [this project]. I still don’t fully understand how you made this happen but thank you!”

Jon Maron

Head of Marketing & Product, Lexmark Ventures

“Bold’s efforts not only enhanced visibility but positioned Lexmark Ventures as a thought leader in startup incubation, new technology, and solving complex problems.”

Elena Petrova

CEO, Ad Astra, Inc.

“The Bold team helped us identify topics of interest to our target audiences and worked with our subject matter experts to create targeted content including thought leadership pieces, blog posts, social media content, and key media placements. They’ve been a great partner and collaborator.”