Bold Services
Successful thought leadership campaigns strengthen your brand, create new opportunities, attract top talent and accelerate sales.
Creating thought leadership requires connecting with your target audiences and key stakeholders in ways that are both meaningful to them and relevant to your brand.
Targeted, Data-Driven Content that Drives Engagement
Today, AI-based social listening tools – when used correctly – can provide detailed insight into the concerns and challenges of your target audiences and stakeholders – insights that, when used effectively, will help you build your brand, drive awareness, attract top talent and shorten sales cycles.
Using our proprietary approach, we craft a data-driven content program that enables you to create smarter, more effective marketing content and sales collateral that will resonate with all your stakeholders.
This thought-leadership content will build confidence — within your customers, prospects, partners and employees — that you have answers to the challenges they face.
Additional Bold Services
Data-Driven Thought Leadership
Thought leadership is critical for helping B2B companies create perceptions of market leadership. We use AI-driven tools and proprietary methodologies to implement data-driven content campaigns that help you achieve true thought leadership. More information here.
Industry Influencer Trend Mapping
Using AI-driven tools and proprietary methodologies, we develop social panels representing your target audiences. We use data from these panels to determine what influencers are discussing, their concerns and challenges. These trend maps are leveraged to create relevant content that will resonate with your audiences, driving deep engagement.
“White Space” Content Campaigns
Our audience panels enable us to identify topics and trends with high engagement, but low frequency, and that are important to your business. Using this data, we work with your marketing team and SMEs to identify whitespaces where you could create and lead the conversation. These whitespaces become the foundation for thought leadership campaigns.
Strategic Positioning & Messaging
Successful marketing and communications campaigns must be built on strong messaging and positioning platforms to ensure not just consistency of messaging, but that market positioning and messaging aligns with business goals. Using our proprietary process, we can review and update your current platform, or build a new one from scratch. More information here.
Audience Persona Development
Understanding your target audiences and stakeholders is essential to implementing successful thought leadership campaigns. We provide a process to help you develop strong, data-based audience personas that help you gain a deeper understanding of your target audiences and how to influence them. More information here.
Customer Journey Mapping
Successful marketing campaigns are grounded in a deep understanding of the journey your target audience takes as they seek the solutions your products or services provide. Using data-driven insights into your customer personas, we help you map this customer journey so as to lead customers to your door. This Customer Journey Map becomes the foundation for your marketing and sales campaigns. More information here.