Bold Insights
How to Make the B2B Customer Journey Work for Your Company
Understanding the B2B customer journey from identification of a business need to vendor selection is critical to your success. But many companies fail to create content that leverages the B2B journey so as to bring customers to their door. Check out this Forbes post -- written by one of our co-founders -- for actionable ideas on how to make the customer journey work for your company.
Thought Leadership Content Fails to Make the Grade Despite Importance to Decision Makers
B2B decision makers reward companies with high-quality thought leadership and punish those whose thought leadership is derivative, lacks insights or doesn’t speak to the decision maker’s concerns. Yet in study after study, many B2B companies are failing to make the grade with the thought leadership content they create.
Winning the Race for Thought Leadership with Data-Driven Content
Find out how to use data-driven content to win the race for thought leadership, capture the attention of your target audience and achieve your sales and marketing goals.
The Strategically Structured Marcom Department
Discover the steps you can take to re-organize your communications and marketing departments to maximize their impact on the bottomline.