Rumors of the death of email marketing have been greatly exaggerated…
Email marketing has gotten a bad rap. Blame the spammy purveyors of “vigara,” “pron,” and countless phishing expeditions.
But truth be told, rumors of the death of email marketing have been greatly exaggerated. We get it, many marketing folks have developed a distaste for this form of marketing because of the discipline’s long history of unethical practitioners.
Don’t let the countless multitude of bad email apples spoil your barrel of marketing tools at your disposal. If you’re not sure where to start with this tried, true, and proven marketing discipline, here are some tips to help you get going:
Define your target audience: Clearly identifying your target audience will help you create a campaign that resonates with them and addresses their needs and interests.
Set clear goals: Determine what you want to achieve with your email marketing campaign. Do you want to increase sales, drive traffic to your website, or build brand awareness? Setting clear goals will help you measure the success of your campaign.
Create a compelling subject line: The subject line is the first thing your recipients will see, so it's important to make it interesting and relevant to them. A subject line that clearly conveys the value of the email will increase the chances that your recipients will open it.
Segment your email list: Segmenting your email list allows you to send targeted, personalized messages to specific groups of subscribers. This can increase the relevance and effectiveness of your campaign.
Use a clear and attractive design: A well-designed email that is visually appealing and easy to read will engage your recipients and encourage them to take action.
Include a strong call to action: A clear call to action, such as "Sign up now" or "Buy now," will encourage your recipients to take the next step.
Test and optimize: Testing different subject lines, email designs, and calls to action will help you determine what works best for your audience.
Analyze and measure results: Use email marketing software to track the success of your campaign and identify areas for improvement.
If you want help understanding your audience's perspective and how to most effectively engage them at every step in their journey, Bold Marketing & Communications can help. Contact Bold founders, Paul Brunato or Bob Finlayson, for a free consultation.
Note: Originally published on the Bold LinkedIn page.
