Fortune favors the bold – and brands that dare reap outsized rewards.
Want next-level results? Stop playing it safe. These 10 commandments are your cheat codes to becoming a marketer that breaks rules, makes waves, and earns loyalty that money can’t buy.
1. Smash “Best Practices” with Audacity
They’re not gospel. They’re just the average of what’s already been done. If you want average results, go ahead. If you want bold results, burn the playbook and write your own rules.
2. Stop Worshipping Data – Start Hunting Insight
Dashboards won’t tell you what keeps your customers up at night. Be the marketer who talks to humans, not just spreadsheets. Find the why, not just the what.
3. Don’t Build Campaigns – Start a Damn Movement
The world doesn’t need another promo. It needs a reason to care. Bold marketers stand for something, stir things up, and get people to follow – not just click.
4. Say What Everyone’s Thinking
Tired of the same polished fluff? So is your audience. Be the brand that cuts through the bullshit. Say what others won’t. Be honest. Be real. Be remembered.
5. Launch Ugly. Fix Later.
Perfect is the enemy of progress. Ship fast, test loud, and be willing to fail visibly. You’ll learn more in a week than the perfectionists will in a year.
6. Create Brand Gravity (Not Just Hype)
Awareness is a vanity metric. Pull is power. Make people want to be around your brand. Make them feel seen, heard, and a little obsessed (or a lot).
7. Work with Weirdos
If everyone in the room agrees, you’re in the wrong room. Find collaborators who challenge your thinking. Artists. Activists. Nerds. Contrarians. Whatever makes you squirm – lean in.
8. If it Scares You, Do it Anyway
That tight feeling in your gut? That’s not danger. That’s a signal you’re doing something that actually matters. Run towards it. That’s where the magic is.
9. Blend in Only to Disappear
The fastest way to kill your brand is to look like everyone else. Drop the safe fonts. Kill the generic tone. Embrace the weird, the wild, the anomalous, the outrageous.
10. Your Customer Isn’t a “Target” – They’re the Hero
Quit treating people like clicks in a funnel. Hand them the mic. Let them lead the story. Bold marketers elevate their audience – not just extract value from them.
