Beyond Automation & AI: How Marketing in 2026 Will Rediscover Its Humanity
The Next Great Marketing Transformation Won’t Be Technological, It Will Be Emotional. By Bob Finlayson, Paul Brunato and Jon Maron For the past decade, marketers have been in a race for more: more data, more automation, more precision, more speed. But as AI continues to take over the mechanics of marketing, something deeper is happening. […]
Marketing SaaS in 2025 & Beyond
What’s Changing, Why It Matters, and How to Reignite Momentum It’s no secret that growth in the SaaS market has cooled considerably from the pandemic surge. Over the past 18 months, median growth across private B2B SaaS companies fell to 25%, down from 30% in 2023. Public clouds are still growing, but at a lower […]
Governance – The Often-Missed Critical Component of Successful Customer Marketing
In large enterprises, customer marketing requires alignment across multiple, often-siloed teams to be effective. Sales, corporate marketing, customer success and product marketing all have a role in communicating with customers, and when those interactions are aligned, the impact is powerful. But without a clear governance framework, even the best intentions can lead to a tangled […]
The 10 Commandments of Bold Marketers
Fortune favors the bold – and brands that dare reap outsized rewards. Want next-level results? Stop playing it safe. These 10 commandments are your cheat codes to becoming a marketer that breaks rules, makes waves, and earns loyalty that money can’t buy. 1. Smash “Best Practices” with AudacityThey’re not gospel. They’re just the average of […]
Marketing’s New Frontier: Conquering 2025’s Biggest Challenges & Opportunities
If there’s one word to describe the marketing landscape in 2025, it’s dynamic. For those of us in the trenches – whether steering a nimble startup, powering an SMB engine, or navigating the complexities of a global enterprise – the ground beneath our feet is constantly shifting. We’re facing a thrilling, yet demanding, confluence of technological […]
Emerging Trends Reshaping B2B Marketing & Sales
AI offers the capability to remake many business functions, including marketing. Here are five strategies that enable startups to take on much larger competitors by leveraging AI in their marketing.
Enterprises can also leverage these strategies to redesign or reorganize their marketing departments.
AI-Powered Marketing Functions
