Why Account-Based Marketing (Done Right) Is A Game Changer
Account-based marketing (ABM) is all the rage with B2B companies, and for good reason. When done right, ABM is one of the most effective strategies for driving account revenue, improving customer retention, enhancing lead generation and shortening sales cycles. Consider this: While 70% of marketers said they had an ABM program in 2021, up 15% from the […]
4 Strategies B2B Marketers Can Use To Align With The New Sales Environment
We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of the empowered buyer began more than a decade ago, triggered by an explosion in online information about products and services published by enterprise […]
Lead Nurturing and Scoring Strategies for Today’s B2B Sales Environment
Every marketer knows lead nurturing is essential to a successful demand generation program. But given the new B2B sales environment where buyers feel more overwhelmed than empowered, how do you nurture leads effectively? And how do you score them – realistically – so you can spend your valuable resources on the right leads? These are the questions we’ll tackle in this article.
