Beyond Automation & AI: How Marketing in 2026 Will Rediscover Its Humanity
The Next Great Marketing Transformation Won’t Be Technological, It Will Be Emotional. By Bob Finlayson, Paul Brunato and Jon Maron For the past decade, marketers have been in a race for more: more data, more automation, more precision, more speed. But as AI continues to take over the mechanics of marketing, something deeper is happening. […]
Governance – The Often-Missed Critical Component of Successful Customer Marketing
In large enterprises, customer marketing requires alignment across multiple, often-siloed teams to be effective. Sales, corporate marketing, customer success and product marketing all have a role in communicating with customers, and when those interactions are aligned, the impact is powerful. But without a clear governance framework, even the best intentions can lead to a tangled […]
The 10 Commandments of Bold Marketers
Fortune favors the bold – and brands that dare reap outsized rewards. Want next-level results? Stop playing it safe. These 10 commandments are your cheat codes to becoming a marketer that breaks rules, makes waves, and earns loyalty that money can’t buy. 1. Smash “Best Practices” with AudacityThey’re not gospel. They’re just the average of […]
Fortune Favors the Bold
AI offers the capability to remake many business functions, including marketing. Here are five strategies that enable startups to take on much larger competitors by leveraging AI in their marketing.
Enterprises can also leverage these strategies to redesign or reorganize their marketing departments.
Emerging Trends Reshaping B2B Marketing & Sales
AI offers the capability to remake many business functions, including marketing. Here are five strategies that enable startups to take on much larger competitors by leveraging AI in their marketing.
Enterprises can also leverage these strategies to redesign or reorganize their marketing departments.
Beyond “Best Practices” Marketing: Don’t Let Conformity Kill Innovation
AI offers the capability to remake many business functions, including marketing. Here are five strategies that enable startups to take on much larger competitors by leveraging AI in their marketing.
Enterprises can also leverage these strategies to redesign or reorganize their marketing departments.
Unlocking Growth Through Enterprise Customer Marketing
AI offers the capability to remake many business functions, including marketing. Here are five strategies that enable startups to take on much larger competitors by leveraging AI in their marketing.
Enterprises can also leverage these strategies to redesign or reorganize their marketing departments.
Why Account-Based Marketing (Done Right) Is A Game Changer
Account-based marketing (ABM) is all the rage with B2B companies, and for good reason. When done right, ABM is one of the most effective strategies for driving account revenue, improving customer retention, enhancing lead generation and shortening sales cycles. Consider this: While 70% of marketers said they had an ABM program in 2021, up 15% from the […]
16 Ways To Engage Customers Using Text Alerts
Understand Your Audience SMS is an underutilized channel by B2B marketers. It’s critical to understand your audience before jumping in. If you start with something simple and highly relevant, such as a reminder to log in for a person who has signed up for a webinar, you’ll build the trust needed to be successful with […]
Why Demand Generation Programs Fail, and How to Fix Them
For sellers of complex, enterprise-grade products and services, a demand generation program is a key component of an effective marketing and sales strategy. Yet many such programs fail to deliver sufficient results to justify their cost. Why?
In our experience, these failures have three primary causes:
