20 Important Tips For Leveraging AI In Content Marketing
Check Every Fact; Question Every Conclusion Always keep in mind that LLMs hallucinate. So don’t get lulled into complacency by well-organized content. Check every fact. Review every cited paper or source. Question every conclusion. And don’t look to LLMs for innovative thinking. For that, you still need a human brain—at least for now. read Article […]
4 Strategies B2B Marketers Can Use To Align With The New Sales Environment
We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of the empowered buyer began more than a decade ago, triggered by an explosion in online information about products and services published by enterprise […]
How to Elevate Users’ Brand Experience Through Design
Speak To Your Target Market’s Emotions Tell a compelling story—in words and images—that connects emotionally with your target market. To be successful, that story should be based on deep insights into your market: their pain, hopes and dreams. We buy based on emotion, then justify based on the practical. This applies to both B2C and […]
Digital Transformation: 12 Big Ways A CMO’s Role is Evolving
Questioning Assumptions Built Into UX Design And Business Processes B2B CMOs must recognize that digital transformation is not a once-and-done phenomenon. Markets today are incredibly dynamic, driven by changing customer needs, new competitors, economic trends and cultural shifts in buyer behavior. Look to constantly question assumptions built into user experience design and business processes, and […]
