Governance – The Often-Missed Critical Component of Successful Customer Marketing
In large enterprises, customer marketing requires alignment across multiple, often-siloed teams to be effective. Sales, corporate marketing, customer success and product marketing all have a role in communicating with customers, and when those interactions are aligned, the impact is powerful. But without a clear governance framework, even the best intentions can lead to a tangled […]
Unlocking Growth Through Enterprise Customer Marketing
AI offers the capability to remake many business functions, including marketing. Here are five strategies that enable startups to take on much larger competitors by leveraging AI in their marketing.
Enterprises can also leverage these strategies to redesign or reorganize their marketing departments.
