4 Strategies B2B Marketers Can Use To Align With The New Sales Environment
We have reached a pivot point in the evolution of B2B buyer behavior, with significant implications for marketers of enterprise-grade products and services. Here’s what you need to know. The age of the empowered buyer began more than a decade ago, triggered by an explosion in online information about products and services published by enterprise […]
Lead Nurturing and Scoring Strategies for Today’s B2B Sales Environment
Every marketer knows lead nurturing is essential to a successful demand generation program. But given the new B2B sales environment where buyers feel more overwhelmed than empowered, how do you nurture leads effectively? And how do you score them – realistically – so you can spend your valuable resources on the right leads? These are the questions we’ll tackle in this article.
